Dear Comic Shop
Dear Comic Shop Owner,
I am writing an open letter to say thank you for your support and to share with you one of our most important missions at Stranger Comics.
It has been an exciting past few months releasing THE UNTAMED Graphic Novel, the NIOBE: She is Life comic series and the follow up series DUSU: Path of the Ancient. I wanted to say how much we appreciate all of your awesome support in sharing our comics with new fans and old customers alike. It is incredible to think that with your help, we have sold nearly 10,000 copies of Niobe #1. (Niobe Issue #2, which drops March 2, is also heating up).
We are especially proud of this achievement because with the help of our celebrity author Amandla Stenberg (Hunger Games) and newcomer Ashley A. Woods (who has got scooped by Marvel), we have brought new blood into comic shops, and that is a priority for us. We want to give young girls the opportunity to get excited about stories, to see heroes that reflect them, and to find themselves within our tales. This industry needs new readers, and now more than ever, young women are expressing interest in comics. Together, we can give them so many worlds to choose from.
There are a few of shops who are still on the fence about us, which is understandable. We are a new comic company, and some of you have told me there have not been a lot of pre-orders from your regular clients. Other stores tell me they sell out constantly and they tell me why.
Amandla recently appeared on the cover of Teen Vogue and in People, Huffington Post, and many more publications to promote the book. That kind of press certainly helped, and so do the studio talks that are currently underway – but it is more than that – it is you guys:
How many times do you get asked if there are comics for girls? How many comics do you have where girls are truly the lead and not a sidekick, marketing experiment, or a female version of a male hero? What about comics for kids, folks of color, and especially girls of color? Characters like Storm, Moon Girl and Vixen are great, but to a new reader, sometime the Big 2 can seem like a daunting place to start. One gentleman with a wonderful store told me he had not heard of Niobe, which was a shame as a customer had walked in just before I arrived and asked how many comic books were there that reflected his young daughter and would they be a good way to introduce her to comics? He didn’t have much to offer, for how many times are girl heroes the face of a company and franchise?
Perhaps most importantly, how many times do girls go into a store but are too shy to ask for what they really want?
The latter is everything. Stores that are actively trying to sell to this underserved market and let their customers know about us are thriving because they’re getting new customers. We are on our second printing of NIOBE: She is Life #1, and #2, although late, is right on time. The next time someone walks into your store looking for something new and different, or a girl is looking for something that will inspire her, it is my sincere hope that you will let them know about
about Niobe, The Untamed, Dusu, or our upcoming new comic series ERATHUNE (which features Niobe as an adult).
And our comics are based in a vast fantasy world with 25 years of serious development, work that was done alongside an anthropologist who prioritized authenticity to how the landscape of Asunda would have evolved. So fans of Game of Thrones, World of Warcraft, Lord of the Rings, Conan and fantasy in general should find our world familiar but refreshingly different.
Thanks for taking the time to read my letter. I really appreciate the continued support as I respect your trade and this medium immensely. Let’s help grow this industry, one new reader at a time!
Please direct all questions and concerns to firstname.lastname@example.org.